Gregg's Story
An office tenant rep broker for over 15 years and in office real estate for over 30 years, renowned for "see[ing], understand[ing], and get[ing] done what other brokers simply can’t,"
this is Gregg Metcalf’s story...
AN "IMPOSSIBLE SITUATION"
It was 2009, the Great Recession, the worst market since the Great Depression. Rapidly growing to the top 10 national accounting firm, the headquarters was located in a less than optimal submarket. Employees were leaving, top talent was choosing the competition and the space was much larger than required. The lease didn’t expire for 4 years. There was no termination right, making it a high cost and a big penalty to make a move in a down economy.
ACTION
With his background as a landlord and his insights and experience as a developer, Gregg saw in the 'impossible situation', solutions and opportunities for the company. With his deep understanding of landlord motivations, keen knowledge of recent market transactions and thorough understanding of the clients needs, Gregg uncovered the ideal tenant/ landlord match opportunity for his client. Inclusive of securing them premier class A office space, in the ideal location for retention and recruitment, Gregg negotiated terms that not only allowed them to move early, but also saved them four million dollars in real costs over the remainder of their existing term. Shortly after, the company secured Gregg not only in Atlanta but across the globe.
OUTCOMES
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The company was able to move their office space four years before the expiration of its lease.
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A new ideal space with a lease that included flexibility options for expansion, contraction, and termination rights.
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Through this transaction alone, along with an upgrade in space, $4 million in actual savings in real estate costs.
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Following the initial transaction, 12 additional transactions completed within a 48-month window, eliminating over 245K square feet of excess square footage, a 20% reduction when compared to their initial portfolio.
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$9.1 million in associated annual spend reduction.
Gregg realized office tenant rep was exactly where he needed to be. By February of 2010, Gregg had completely repositioned and committed his business to office tenant representation.
Today Gregg has completed $1 billion in real estate transactions, representing tenants alone. His clients and former transactions in Office Tenant Representation include, Mercedes-Benz USA, Cisco, AIG, and SAP, providing strategic solutions in Atlanta locations expanding to portfolio optimization initiatives among his clients with national and global portfolios.
Gregg has held numerous leadership roles, including serving as the 2022 President of the Atlanta Commercial Board of Realtors. Gregg has also been recognized with awards such as the Alvin B. Cates Award for the Mercedes-Benz North American Headquarters deal in 2016.
Gregg's extensive experience, strategic acumen, and leadership within the industry underscore his reputation as a top tenant representation broker.
With 15 years in Office Tenant Rep, Atlanta, National and International, preceded by 7 years in Office Development, and 13 years representing the landlord, "Gregg brings an unfair advantage," as described by his clients:
Leadership & Community Involvement
Leads multiple IPS (Integrated Portfolio Solutions) accounts for International Corporations advising on strategy and overseeing lease administration and transaction execution.
Real Estate Institute - Board of Governors
Atlanta Commercial Board of Realtors – Recent Past President (2021)
Esteemed member of Corenet Global
Serves as the Chairman of the Board of Trustees for LLS South Carolina & Georgia
Serves on the Board of Directors for the Fulton County Sheriff's Foundation
Many companies lose millions of dollars due to lack of employee engagement, loss of top talent, and inefficient or unneeded office space.
Working with Gregg Metcalf, clients gain the insights, the analysis, and the plan to obtain lease(s) and office space(s) that retain the best employees, attract top talent, and maximize profitability.
Step 2
Secure and Optimize
Secure and optimize office location(s), space(s), and lease(s)
Step 3
Maximize Profitability
Maximize profitability, productivity, retention, and recruitment.
"With Gregg’s insights and expertise, in 2 separate transactions, we secured terms that were remarkably advantageous in a market that was rapidly tightening."
- Client
Senior Manager, Real Estate
Fortune 100 Firm
"Through the connections and introductions made by Gregg and his team, the floodgates opened to make a greater impact on our company's growth and profitability."
- Client
Chief HR Officer
Fortune 500 Firm
"Gregg was able to make the transactions that upgraded our space and saved us over 4 million dollars. Later we expanded our entire portfolio to him nationwide and incurred over multiple millions of dollars, savings. None of this would have happened without him. "
- Client
Principal
Top National Private Firm