Office Tenant Needs Analysis
to maximize retention, recruitment & profitability
1- Define needs
Identifying problems and opportunities:
Align your real estate strategy with your business objectives.
Gregg employs a comprehensive and technologically advanced process for gathering and analyzing data for its needs analysis, leveraging a combination of traditional and cutting-edge methods.
With a deep understanding of the market, combined with a clear understanding of your objectives, Gregg is your partner in creating the real estate strategy that optimizes costs, enhances productivity, and positions your company for long-term success.
Gregg emphasizes starting with a clear understanding of needs as well as problems and opportunities before diving into data collection. This proactive approach ensures that the gathered data and subsequent analysis are focused on generating relevant insights to address specific needs, rather than simply collecting data for the sake of it.
This analysis focuses on understanding and addressing current and future needs related to real estate, space utilization, investment, and operational efficiency.
Renewing your lease:
If a renewal at your current location aligns with your new strategy, Gregg will work with you to assure your existing environment can be remodeled to match your new strategy. Further, Gregg uses current market information and insights on comparable spaces to your own, to leverage the best deal possible. If your landlord won't, or is unable to meet your needs, it is time to relocate.
Relocating:
Through the in-depth needs analysis, understanding the ins and outs of your business, Gregg guides you to a clear plan and path away from what you do not need and for what you do need. The process results in you having a tangible strategic, data-driven roadmap that positions your company for future success. Often including space utilization studies, stakeholder insights,and forecasting future needs, Gregg ensures that your real estate decisions are fully aligned with your corporate objectives, driving both productivity and long-term profitability.
"In just Atlanta alone, we saved millions of dollars during a tough economic time that helped my Atlanta partners navigate through a rough period."
Success Story Linked Here
2- Tap into data sources
that are vast, specialized, and cutting edge:
Experience competitive, and transparent approach to identifying and securing
the best property solutions for your company's needs.
Data-Driven Insights
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Gregg leverages data and technology platforms like JLL Falcon to provide expert analysis and actionable insights to clients.
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His needs analysis involves collecting and analyzing data on market conditions, tenant demand, economic influences, and property characteristics.
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For example, the U.S. Industrial Tenant Demand Study utilizes local market intelligence to understand where tenants are looking, what industries are driving activity, and how demand is impacted by external economic factors.
Gregg taps into a wide range of data sources to inform
the needs analyses:
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Internal Data:
This includes portfolio data, lease information, financial statements, customer service data, strategic plans, and information from various internal platforms and systems.
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External Data:
JLL, Gregg leverages external market data, industry benchmarks, economic indicators, news and current events, and insights from its extensive global network of professionals.
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Market Research:
Gregg conducts specific market research studies, such as the U.S. Industrial Tenant Demand Study and the Global Consumer Experience Survey, to gather granular data on specific trends and demands within various real estate sectors.
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Surveys:
Gregg utilizes surveys like the Global Future of Work Survey and the Global Consumer Experience Survey to gather qualitative and quantitative data directly from key stakeholders (occupiers, investors, consumers) on their evolving needs, expectations, and priorities.
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Technology & Sensors:
Gregg, alongside JLL, leverages IoT sensors, building management systems, and other smart technologies to collect real-time data on building performance, energy consumption, space utilization patterns, and occupancy rates.
"Gregg Metcalf has the ability to structure terms in a way that brings all parties to agreement easily in the toughest of markets and situations." –Greg Borak, Deloitte
3. Data Aggregation and Integration
Apply Advanced Analysis Techniques
Benefit from the impact of remarkably advantageous terms, even in rapidly tightening markets, ensuring your office space is a driver of growth (retention and recruitment advantage), cost-efficiency, and long-term success.
Gregg employs a range of sophisticated analysis techniques to derive actionable insights from the collected data:
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Data Aggregation and Integration: JLL integrates data from disparate systems and sources, both internal and external, to create a holistic view of portfolios and market dynamics.
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Business Intelligence (BI) and Analytics Platforms: JLL utilizes BI solutions like those provided by JLL Technologies (JLLT) to visualize, understand, and analyze real estate portfolios, identifying cost savings opportunities, data gaps, and critical trends.
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Artificial Intelligence (AI) and Machine Learning (ML):
Gregg is a leader in adopting AI and ML resources for real estate analysis both inside and outside the JLL plaform inclusie of platforms like JLL Falcon and AI-powered tools such as JLL GPT:
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Data Standardization and Automation:
AI is used to streamline operations by automating tasks like data standardization for portfolio analytics and lease administration.
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Predictive Analytics:
AI helps predict market shifts, identify investment opportunities, and forecast future space needs.
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Operational Optimization:
AI systems like JLL's Hank dynamically optimize building systems (e.g., HVAC) based on real-time data, reducing energy consumption and improving efficiency.
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Enhanced Decision-Making:
AI provides on-demand insights for complex real estate and workplace operations, enabling faster and smarter decision-making regarding space management, cost-saving strategies, and sustainability goals.
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Generative AI:
JLL GPT uses generative AI to create customized insights, summarize documents, and assist with client communication in various real estate functions.
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Benchmarking:
Gregg benchmarks client data against its extensive market data and industry insights to help clients understand performance and mitigate financial risk.
"Gregg's access and resources drastically reduced our costs and increased our access to talent. Additionally, through the connections and introductions made by Gregg and his team, the floodgates opened to make a greater impact on our company's growth and profitability."
Success Story Linked Here
4. Prioritization and Action
Benefit from the impact of remarkably advantageous terms, even in rapidly tightening markets, ensuring your office space is a driver of growth (retention and recruitment advantage), cost-efficiency, and long-term success.
The data analysis informs the prioritization of needs and the development of actionable solutions. Gregg’s data-driven insights are used to develop strategic recommendations and guide the implementation of solutions, ultimately creating measurable impacts such as increased efficiency, cost savings, and improved sustainability performance. The process emphasizes moving beyond insights to concrete actions with demonstrable results.
By creating spaces that enhance productivity and employee satisfaction, Gregg’s approach turns your office into a competitive advantage. Whether you're navigating tight markets or negotiating under deadlines, his expertise results in not only cost-efficiency but also a powerful edge in recruitment and retention. Under Gregg's guidance, your office space becomes a critical lever for both immediate profitability and sustained, long-term success.
"...We expanded our entire portfolio to Gregg nationwide and incurred multiple millions of dollars in savings that would not have happened without him.
Very thankul from not just me, my entire firm."
Success Story Linked Here
Step 1
Conduct a needs analysis to affirm and align your real estate strategy with your business objectives.
Gregg's Story
"Giving every client an unfair advantage"
15 years in Office Tenant Rep, short-term and long-term, locally, nationally, and internationally, and ringing 13 years experience on the landlord side of the business, 7 years in Office Development, clients experience and say again and again, “Gregg Metcalf brings an unfair advantage.”
follow and connect with Gregg on LinkedIn
15 years in Office Tenant Rep: Atlanta, National, and International
- 7 years in Office Development
- 13 years representing the landlord
Resulting in "an unfair advantage," as described by many of Gregg's clients.
"With Gregg’s insights and expertise, in 2 separate transactions, we secured terms that were remarkably advantageous in a market that was rapidly tightening."
Gregg Borak
Senior Manager, Real Estate
Deloitte
"Through the connections and introductions made by Gregg and his team, the floodgates opened to make a greater impact on our company's growth and profitability."
Renato Razon
Chief HR Officer
Mercedes Benz USA
"Gregg was able to make the transactions that upgrades our space and saved us over 4 million dollars. Later we expanded our entire portfolio to him nationwide and incurred over multiple millions of dollars, savings. None of this would have happened without him. "
Wes Hudson
Principal
The Reznick Group